In a recent interview with Forbes Jack Tretton has commented on the state of the gaming industry after the launch of the new, cheaper PlayStation 3.

When asked about the effect of the PS3 price cut, Jack replied:

"Skyrocketing sales Quentin, couldn't be happier with the numbers that we're seeing, and I think proof that there was tremendous consumer demand, they were just waiting for the price-point to come down."

Jack also mentions Sony's intentions for the "It Only Does Everything" campaign, saying that he would like it if retailers would place the PS3 not only in the gaming aisle, but also in the Blu-Ray aisle or the Digital Camera aisle. He also mentions that we may say this partly in the upcoming holiday season.

Forbes continued the interview with Quentin asking: "What do you like about Microsoft?"

Jack: "I love their money. I think they can afford to be more patient, we're very profit driven, we're interested in return on investment in a fairly short period of time. I think Microsoft is prepared to go at it from a very steep curve in terms of profitability."

Quentin: "What about Nintendo?"

"Nintendo is almost the polar opposite. They know what they do well and they stick to it. They deliver a casual, youth-oriented entertainment experience that's very enjoyable after 20 years. And they make money, they print money. Their profitability is their key focus and features are nice but profitability is king and I think that is enviable."

Tretton goes on to say "We see ourselves somewhere in the middle, we don't have unlimited money [like Microsoft], we cater to a more mass market audience [like Nintendo], and we are willing to take more risks than Nintendo is... We like to say that the environment where PlayStation wins is best for the industry, because we have a brand that can play on a worldwide basis, young and old, male and female, where our competition tends to be relegated to select regions or to select consumer audiences."