Nick
08-01-2009, 12:57 AM
Was gonna write a news post about this, but seeing as Sony's CES conference is tomorrow, I'll wait til then. Anyways, this was posted on an editor blog @ Ars Technica.
We've heard from many of you that 3D technology is something you're interested in seeing at CES, and Sony has one of the most impressive displays of 3D at their booth... but you won't learn anything about it.
"Don't get caught up with specs," the Sony representative told me. "We're not going to talk about specifications. This is just a look at what 3D could look like if Sony decided to move in this direction." The idea was just to show the technology to people, to see if they would be interested in sitting at home, wearing a dorky set of black glasses, watching content in 3D.
I couldn't pry details about how the 3D affect was achieved, or if the display could turn any source into 3D, but what's clear is that, glasses or no, the 3D affect is amazing. Sony showed off Wipeout HD running in true 3D, and I was ready to whip out my credit card right there. Frank and I both agreed, this was one of the best demos of 3D technology we have ever seen.
"3D has come a long way, hasn't it?" the representative asked me. Sure it has, but give me some details. We can't get excited if all the press gets is a short tech demo. The crowd around the display was large, and filled with "ooohs" and "aaaahs."
This probably won't be the last 3D display we see at CES, but as a proof of concept, our appetite is whetted. Sony claims that they have Gran Turismo Prologue playable on the display, but I just wanted to take one home. The company is hedging its bets about how long it will take to get this level of 3D into your home, but if this tiny taste was any indication, there is a ton of promise.
We're promised more 3D surprises from Sony's even larger press event tomorrow, so hopefully we'll get some more information.
When Sony makes huge claims like saying "We decide when next gen starts" THIS is the kinda stuff I want to see. This could be big, if done right. Hopefully this doesn't turn into something really gimmicky, but is used effeciently and creatively. Can't wait for tomorrow's show!
We've heard from many of you that 3D technology is something you're interested in seeing at CES, and Sony has one of the most impressive displays of 3D at their booth... but you won't learn anything about it.
"Don't get caught up with specs," the Sony representative told me. "We're not going to talk about specifications. This is just a look at what 3D could look like if Sony decided to move in this direction." The idea was just to show the technology to people, to see if they would be interested in sitting at home, wearing a dorky set of black glasses, watching content in 3D.
I couldn't pry details about how the 3D affect was achieved, or if the display could turn any source into 3D, but what's clear is that, glasses or no, the 3D affect is amazing. Sony showed off Wipeout HD running in true 3D, and I was ready to whip out my credit card right there. Frank and I both agreed, this was one of the best demos of 3D technology we have ever seen.
"3D has come a long way, hasn't it?" the representative asked me. Sure it has, but give me some details. We can't get excited if all the press gets is a short tech demo. The crowd around the display was large, and filled with "ooohs" and "aaaahs."
This probably won't be the last 3D display we see at CES, but as a proof of concept, our appetite is whetted. Sony claims that they have Gran Turismo Prologue playable on the display, but I just wanted to take one home. The company is hedging its bets about how long it will take to get this level of 3D into your home, but if this tiny taste was any indication, there is a ton of promise.
We're promised more 3D surprises from Sony's even larger press event tomorrow, so hopefully we'll get some more information.
When Sony makes huge claims like saying "We decide when next gen starts" THIS is the kinda stuff I want to see. This could be big, if done right. Hopefully this doesn't turn into something really gimmicky, but is used effeciently and creatively. Can't wait for tomorrow's show!