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Old 19-08-2009   #1
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New Boxart Branding

Theres some evidence that while sony is stepping up their offensive to get the PS3 some second glances in terms of hardware, they are also working on
aesthetics of their art as well.

Personally I hate the look of the current boxes with the labels on the left
and kinda just framing the artwork with each bit of info they wanna tack on.
I much preferred the PS2 styling with the horizontal bar.

The horizontal bar though seems to be in line for a comeback as some new
official boxart shots show a slightly different case.





When it comes down to it it doesnt really matter but I would welcome a
change
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Old 19-08-2009   #2
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The new logo sucks, and thats what i hate about the new cases if this is true. That and i know for a fact Eye Pet is PS exclusive, why doesnt it say "only on PS3?"

I kinda like the current ones though, they pulled it from tom clancy games (TC games would have a silver bar across the left). The new ones would look nice, except the logo like i said. Its just weird that Sony suddenly is taking the PS3 into an entire new light. This could be extremely good...
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Old 19-08-2009   #3
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It's really just a more updated look to the old PS2 logo, which I think they should have
went with from the start.

The current font is more heavily associated with spiderman than the ps3.

And as far as pulling it from Clancy's games, I think they are actually pulling it from their roots on the PS1


Last edited by SaintAvi; 19-08-2009 at 06:44 AM..
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Old 19-08-2009   #4
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ah forgot about PS1, either way i like it even better now haha. I loved the PS2 font, mainly because of the blue effect and its slim badass look it had. This logo just looks like something that should be thrown on a toy.

I guess im just one that doesnt like alot of change and Sony is changing everything in hopes for a new image to get things going.
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Old 19-08-2009   #5
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So the new logo is going to be far reaching, check it on the slim boot up screen.
Not sure if it'll be on the classic's to

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Old 19-08-2009   #6
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It looks better there, but i looked at the case again and i dont like it on the case still. I was guessing they are changing the boot up with 3.0, they did that with PSP.
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Old 19-08-2009   #7
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Well at least you can always look at the top of your old console and see that old font, to be honest though I think the case redesign actually looks much better, nice and clean, hopefully it's a universal design for all territories since in the past there have been slightly different case designs for different regions, the PS2 cases in PAL territories for example had larger top bars with PlayStation 2 on them vs. NTSC cases.
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Old 19-08-2009   #8
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Ran across some more advertising pushes

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Old 19-08-2009   #9
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FINALLY! Sony is advertising that PS3 is more than just a game machine! Now for the comercials!
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Old 20-08-2009   #10
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yea like remember they had those commercials when the PS3 first out
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Old 20-08-2009   #11
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I thought those commercials were ok but the song was a bad choice, by the time those
commercials aired that "ladies and gentlemen" song had been tapped for everything from
wrestling to star trek.
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Old 20-08-2009   #12
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Quote:
Originally Posted by Dustin S. View Post
FINALLY! Sony is advertising that PS3 is more than just a game machine! Now for the comercials!
yeah finally I have been waiting for that
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Old 18-09-2009   #13
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And we got new greatest hits art to, looks sweet!

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Old 18-09-2009   #14
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i hope this is what the platinum boxes turn into also... i hate the yellow and the grey hazardous sign looking boxes.
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Old 28-09-2009   #15
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Looks okay to me...?
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Old 29-09-2009   #16
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I've this before on other threads " I don't like the new logo" but that's just my opinion. I don't like the new Box Art either. There I've said all I'm going to say no-sense in babbling on about it. It is what it is.
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Old 06-10-2009   #17
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improvement over the old one , no?

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Old 06-10-2009   #18
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Is that you holding it?!
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Old 06-10-2009   #19
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oh my god! Seeing the box in flesh makes me crave all the more for it. Shall we do a ninja op into ND's office today?
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Old 06-10-2009   #20
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They are giving out copies like crazy lol. They held a tourny event today, everyone that went got a free copy.
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