EA is taking a more risque approach to the way in which they market the new Need for Speed Pro Street as they are hiring topless models to promote the game.

They have hired The Sun Page 3 girls Becky and Amii, whom are famous for being topless and showing their breasts to anyone who will pay for them on demand.

EA is busy trying to promote their latest Need for Speed game with Pro Street which released on just about every major console last week.

EA is hopeful that this new type of marketing can really help push the game at retail.

We will have to wait and see if this has any impact but EA is definitely going for a more adult-oriented crowd with this type of advertising. It should also be interesting to see how the advertising plays out in regards to retailers displaying whatever EA puts out for marketing.