If you're looking longingly at the PSP Go and hoping to get it cheaper, don't wait, because according to Sony Europe, there won't be a price cut for a while. Rep Andrew House has mentioned that Sony is happy with the price point for Europe, noting that that demographic is less price driven than others.

“If it's cheaper would we sell more? The answer would probably be yes,” he said, adding, “I think on PlayStation 3, and the potential with an extension of PSP, we've got an opportunity to go even further on that. The overall value proposition which, by the way, European consumers get very, very well, I don't think they are as price driven as other markets.”

"So the overall value proposition is really strong and trends towards that lifecycle. And then you've got for the first time a networked community for the business and the strength that implies.”

"That's a huge factor in retaining people for a longer lifecycle with the product they have, because now they've bought into not just a packaged media relationship with games, but they're bought into a community that they're sharing with people and they're interacting with."

Essentially, Sony has finally figured out that to compete on price they would have to gut the PS3 and PSP of the features that make them great. By pushing the value proposition, they are not only positioning themselves long term but are appealing to those customers that see the PS3 and PSP as a long term investment not only for games but for the future of their multimedia experience. I agree wholeheartedly with this strategy and think that quality should come first.

Source: MCV UK