EA is coming under fire today from many disgruntled fans who are complaining of very invasive in-game advertising. Fight Night Round 3 also had advertising, but was much more discreet. In the new Fight Night Round 4, EA have snuck in advertising in almost every loading screen in the game, as well as during fights.

The first campaign seems to be an advert for the new movie Bronson, which released this week on Blu-Ray and DVD. In addition to the on-screen advertising, the game also has the advert plastered over the walls and the floor of the boxing ring.

Many people are assuming this week delay in advertising was allegedly implemented to trick reviewers, as EA probably thought that the advertising would cost a few points in review scores.