When Sony axed the price of the PS3 by $100 in mid-August, everyone expected PS3 sales to skyrocket - and sky rocket they did, according to Sony.  In their latest financial reports, Sony has announced that they've sold 3.2 million PS3s during Q2 at the new $299 price point, while the PS3 as a whole has sold 27 million units to date worldwide.  Their data suggests they also outsold the 360 worldwide during Q2, and nearly matched the Wii at 2.1 and 3.5 million units respectively.

Overall though, Sony's game division lost $654 million, despite the increase in hardware sold.  This is likely due to the fact that, with the introduction of the 120GB SKU, they are once again selling the console at a loss.  Sony also pointed at dwindling PS2 sales, falling Viao sales, and the appreciation of the Japanese yen as reasons for the loss.

Though their games division is rapidly closing in on $5 billion lost this generation, congrats to Sony for reaching a new milestone with PS3 sales!  At 27 million units sold, this puts them cleanly past the GameCube, which many have been all to quick to draw comparisons to.  The PS3 has also surpassed the original XBox at this price point too.  We'll have to wait until Microsoft and Nintendo publish their quarterly reports to find out exactly how accurate these numbers are.

Check out the quarterlies here.