Sony PlayStation has launched a pan-European online campaign to position the PS3 console to a more grown-up audience.
The website for this new marketing campaign, can be found at the15reasons.com, which details 15 features of the PS3 through an interactive walkthrough.
Christian Noer, Nordic marketing manager at PlayStation, said, “This is a modern twist on a traditional ‘elevator sales pitch’. As we broaden the PlayStation’s appeal to a wider group of consumers, we just feel our audience needs a little bit of help selling the full range of capabilities to their wives, mums or girlfriends.”
The campaign also includes a small interactive Singstar mini-game for those interested, and other mini-games. If you don't do anything for a while, the presenter will simply choose some features for you randomly. |
