I don't think I'll ever understand Sony Japan's marketing strategy.  SCEJ just released a countdown for presumably a new game, expiring in 7 days.  The flash page features some steampunk-looking, airborne vessel that appears to be falling apart.  People stuck on the ship jump out and parachute to the ground, as an unseen crowd sighs in relief/disappointment.  This is all set to some zany circus-esque background music. 

The last time SCEJ teased something, it ended up being a new Holy Invasion of Privacy game.  I've got no clue what to even make of it, any guesses from you guys?