Sony Computer Entertainment America announced that firmware update 3.10 will be released today. As we mentioned, the biggest thing in this update is, of course, Facebook integration which allows you to automatically post Trophy and your PSN status on your Facebook account. In Sony's words it "enhances the online social experience."

Susan Panico, senior director, PlayStation Network, SCEA, had this to say and is quite excited to be breaking this ground:
"Launching Facebook for the PlayStation community is a natural fit for our goal of delivering unparalleled connected experiences - from connecting our community to each other to connecting our customers to great entertainment downloaded from the PlayStation Store." 

"As we pass the third anniversary of PlayStation 3 and PlayStation Network, we're excited to deepen the social experiences of PlayStation Network and kick-off the first phase of our integration with Facebook."

Source: PSU