Since Sony dropped the price of the PS3 with the launch of the new PS3 SKU, the console has seen a considerable up tick in sales. In September, Sony smashed 9 months of consecutive year-over-year loses, overtaking even the Wii for the month. More recently, in November, the PS3 nearly doubled sales year-over-year, up 90%.
And though all this comes in the wake of a price cut, SCEA CEO Jack Tretton maintains that it's the robust features of the PS3 that ultimately sell the consumer on the product. With the PS3, buyers can watch Blu Ray movies, surf the internet, download movies, music and games, and of course, have access to a rich library of PS3 software as well.
"There's no question that the price move had a significant impact," said Jack Tretton in a recent interview. "It's a combination of factors, of people really appreciating what comes under the hood of the PlayStation 3... I think it was a combination of greater awareness, with our it 'Only Does Everything' campaign, and that really sweet price point of $299 for something that is so feature rich."
The PS3 sold over 700,000 units in November of 2009, up from the roughly 300,000 in both November 2008 and November 2007. |