Double Fusion has gained the exclusive dynamic in-game advertising rights for two of its premier franchises for the PlayStation 3 system, NBA 2K10 - the #1 selling basketball video game, and the popular NHL 2K10 hockey series.
Double Fusion and 2K Sports worked in tandem during the development process to integrate dynamic PlayStation 3 system ad placements in a contextually relevant way within the realistic gaming environments. Through use of its dynamic advertising engine, Double Fusion offers these targeted placements to brands looking to directly reach the consumer during their gaming experience. In addition, ad placements are equipped with robust reporting tools, which provide advertisers with the tracking methodologies necessary for measuring effectiveness.
“Extending our dynamic advertising relationship with 2K Sports is a testament to the growing importance of in-game advertising and the value Double Fusion delivers for its publishing partners,” said Jonathan Epstein, CEO of Double Fusion. “The franchises included in this agreement provide a tremendous opportunity for brands to reach an enthusiastic audience of sports fans, much like they would try to do during actual sporting events, with the added bonus of being able to implement targeted campaigns quickly and effectively.”
More money for the publisher, more money for the advertiser, more advertisements for the consumer, but the games will probably cost the same price.