One of the biggest stories pre-E3 this year was Kotaku's massive Modern Warfare 3 story leak, but despite being their major competitor, DICE have stated that they do have sympathy for them. Patrick Bach, executive producer on Battlefield 3 said:
"There must have been some very angry people over at Activision when it happened, and I would be very upset if it happened to us. We feel sympathy for them."
Whilst the Modern Warfare story leak was huge, perhaps it could work to the game's advantage.